Wednesday, August 13, 2008

Not just for bad drivers and douches, part five

Back near the turn of the millennium, BMW decided that marketing automobiles needed to become more viral (though that term had yet to be invented by the wankers over at Google). Their idea involved employing big-deal directors, producers and actors to make short films that give the appearance that Bimmers were interesting.

Thus was born the BMW film series. The plots were simple enough: put Clive Owen inside a Bavarian Motor Works product, add some sex appeal and a healthy dose of smoke-filled burnouts, and you'll sell the shit out of young-exec market. Of course, it helped when the final productions were certifiably bitchin'.

With that in mind, we shall take our Don Draper ad-guy hat off, and let the pictures' speak for themselves. In this installment of the BMW film theater: Enjoy Alejandro González Iñárritu's Powder Keg:

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