Friday, December 7, 2007

ESPN exploring "side-by-side" for IRL coverage

Thanks to Deadspin for providing this excerpt from an internal ESPN memo:

Q: Will we see side-by-side commercials in NASCAR? Is it successful in Indy Racing?

A: We are exploring creative formatting for our NASCAR races next year, including commercial free race segments and side-by-side coverage. We are working to balance giving the fans as much live race action as possible with our need to deliver value to our sponsors and advertisers.
While research does not demonstrate that our IndyCar side-by-side coverage has had a material impact on our ratings, we believe it is a great service to our fans to show as much green-flag racing as possible.

No word (yet) on the prospects of bringing Rusty Wallace back into into the IRL booth... Folks like Mutoh and Briscoe may have to suffer the indignity of never being called "cat" by the most gifted broadcaster since Chris Spielman.

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